El Sock Mago

To promote the launch of Tranqui Socks, I created a fictitious character, dubbed “The Sock Magician” who invited prospective buyers to send him their old, boring socks in exchange for fresh, colorful, and uniquely designed Tranqui Socks. The set and costume were hand painted by Nick Mahshie, design director for Tranqui Prints, who also wrote, directed and edited this short promotional video.